Proximity and confidence in purchasing local food
This research work aims to study the antecedents of the purchasing of local food. Therefore, we propose to investigate the proximity effects on confidence and on buying local food intention. The empirical study was conducted among Saudi market, that enabled us to test our research hypotheses and model. Then, proximity with its different dimensions, namely relational proximity and proximity of access, process and identity, helps to develop consumer confidence in a local product. Moreover, we deduct that confidence in a local product can stimulate intention to buy local. This study has enhanced the marketing review associated to local consumption. Moreover, it provides marketers with the real tools to promote local food. Specifically, this work inspects the Arabic culture. Besides, it integrates constructs that may affect the prospects of this market.
Disclaimer/Regarding indexing issue:
We have provided the online access of all issues and papers to the indexing agencies (as given on journal web site). It’s depend on indexing agencies when, how and what manner they can index or not. Hence, we like to inform that on the basis of earlier indexing, we can’t predict the today or future indexing policy of third party (i.e. indexing agencies) as they have right to discontinue any journal at any time without prior information to the journal. So, please neither sends any question nor expects any answer from us on the behalf of third party i.e. indexing agencies.Hence, we will not issue any certificate or letter for indexing issue. Our role is just to provide the online access to them. So we do properly this and one can visit indexing agencies website to get the authentic information.