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Image of Tourism Destinations – Principles of Macromarketing and Environmental Efficiency: The Case of Thailand

Somdech Rungsrisawat


Role of tourism macromarketing is determined by importance of country’s or territory’s tourism image formation to ensure tourism industry sustainable development in modern global instability. Paper provides an analysis of the tourism macromarketing role, basic principles of its effective implementation, as well as recommendations for Governmental program of tourist image formation, symbolization and promotion in the Kingdom of Thailand.


Brand, Image, Tourism Industry, Macromarketing, Tourists’ market

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