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Challenges and Opportunities in Analytics of Big Data

Zlatinka Kovacheva

Abstract



In this paper, a statistical analysis vs. machine learning approach is presented. The main drawbacks of the classical statistical techniques are emphasized. The 3-staged process of data mining and its main methods have been discussed. The focus lays at the main advantages of neural networks in data analysis process. The conclusion is that every method for big data analysis has its application according to the specifics of the data and its required analysis.

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