Open Access Open Access  Restricted Access Subscription or Fee Access

Adoption of Green Technology: A Diffusion and Learning Process of Consumers

C. Chatterjee, P. Mozumder

Abstract



Concerned consumers for environmental wellbeing judge the quality of products by their environmental attributes. Therefore, the adoption pace of environment friendly production methods greatly depends on consumers’ preferences. We present a model that explains how the adoption of environment friendly technologies is possible due to the dissemination of knowledge amongst consumers. Upon updating their knowledge of environmental attributes, consumers revise their willingness to pay for different products. Public sponsored strategies change consumers' preferences, and the result is a distinct adoption pace of environment friendly technologies. Applying the Bayesian learning technique, herein we argue that the adoptions of environment friendly technologies are the consumers’ decisions, not the producers’. This is a single model that, using numerical examples, portrays how different public policies modify the adoption pace of environment friendly green technologies.

Keywords


Green technology, technology adoption, environmental awareness, information disclosure, Bayesian learning.

Full Text:

PDF


Disclaimer/Regarding indexing issue:

We have provided the online access of all issues and papers to the indexing agencies (as given on journal web site). It’s depend on indexing agencies when, how and what manner they can index or not. Hence, we like to inform that on the basis of earlier indexing, we can’t predict the today or future indexing policy of third party (i.e. indexing agencies) as they have right to discontinue any journal at any time without prior information to the journal. So, please neither sends any question nor expects any answer from us on the behalf of third party i.e. indexing agencies.Hence, we will not issue any certificate or letter for indexing issue. Our role is just to provide the online access to them. So we do properly this and one can visit indexing agencies website to get the authentic information. Also: DOI is paid service which provided by a third party. We never mentioned that we go for this for our any journal. However, journal have no objection if author go directly for this paid DOI service.