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Statistical Modeling for Shared Value and the Factors in Leisure Industry

Chia-Ming Liu


Tourism industry is particularly listed in Ten Key Individual Plans. Customers often evaluate the maximal value of product experiences or services to form an expected value to rely on. Such knowledge sharing is considered important, as knowledge could merely be enhanced the value when being shared, and allows knowing the critical role of consumer attitudes towards knowledge sharing. Users of Mobile01 are sampled for the questionnaire survey. Total 1000 copies of questionnaires are distributed. Having deducted invalid and incomplete ones, 423 copies are valid, with the effective retrieval rate 42%. The results show significant positive correlations 1.between shared value and trust, 2.between trust and relationship commitment, and 3.between shared value and relationship commitment as well as mediation effects of trust on the correlation between shared
value and relationship commitment.


holiday preferences, tourism, integration, confidence, maximal value

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