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Effects of Tourism Attraction on Travel Decision in Tourism Industry

Yang Yung-Sheng, Ho Tzu Ya


This study aims to discuss the relations between Tourism Attraction and Travel Decision with quantitative questionnaire survey. Total 400 adult visitors in Kaohsiung International Airport and Taiwan Taoyuan International Airport are distributed the questionnaires. Within the 362 retrieved copies, 307 valid ones are received. Marketing Strategy, Demand Effect, and Tourism Resources are the independent variables for Tourism Attraction, and Travel Motivation, Travel Characteristics, and Destination Perception the dependent variables for Travel Decision to discuss the casual relationship. With Regression Analysis and Analysis of Variance to analyze the data, the following results are acquired. 1. Tourism Attraction presents significantly positive effects on Travel Motivation in Travel Decision. 2. Tourism Attraction shows remarkably positive effects on Travel Characteristics in Travel Decision. 3. Tourism Attraction appears notably positive effects on Destination Perception in Travel Decision. 4. The correlations between Tourism Attraction and Travel Decision reveal outstanding differences on demographic variables.


tourism industry, Tourism Attraction, Travel Decision, travel satisfaction

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